We are a multidisciplinary firm capable of offering services in design, development, marketing, and strategy. We never look at your project in isolation; it is always part of something greater. When we design, we know it has to be connected to your brand. When we program, we know it has to have a beautiful interface. It is this holistic approach to projects that allows us to develop well-rounded, highly successful web solutions.
Web Design
Web design is interactive art. The design of your website is the first thing a user will see. If it doesn’t look high quality and professional, you can almost guarantee that user is another customer you’ve lost.
Your website’s design should be unique to your business. If you use a template, you’re essentially conveying your company as cheap and unoriginal. Every single web design we make is tailor made for your company, and crafted with great creativity and skill. In addition, our websites not only look great, but are intuitive and easy-to-use.
Successful web designs are goal directed. This means that the site is arranged to direct users to a call-to-action. This may be filling out a form, registering for a service, or buying a product. When websites are designed without objectives, they become ineffective sales tools.
We design with understanding of art, interaction psychology, and business strategy. Our approach is comprehensive and truly the only way to go for an effective online presence.
Branding
Your company’s brand consists of the things that make your company recognizable. Think of any big company. Chances are that there are specific colors, fonts, catchphrases, and of course, a logo, which you associate with them. Do you know the restaurant chain that has a yellow letter ‘M’ as their logo? How about the company that uses a simple “swoosh”, or the shipping service that has made the color ‘brown’ their own? These companies—and the fact that they can usually be recognized from such bare descriptions—are excellent examples of good branding. Your brand is your company’s image. It needs to be consistent, unique, and memorable. This includes the use of specific fonts and colors on your website and promotional material, as well as any slogans or catchphrases, and the all-important logo.
We develop your brand with careful consideration. We try to understand your company, its strategic goals and mission statement, its audience, its competitors, and what makes it stand out. Then we construct designs and specifications that truly convey your company. With us, you can be assured that you will be receiving a full- tailored identity that helps to differentiate your company and continuously helps to make business more successful.
Consulting
The Internet has evolved tremendously in the last 15 years. New technologies and solutions can help make your business more competitive and more profitable. However, to maximize ROI, they must be implemented properly and as part of a comprehensive strategy.
As a full service web solutions and consulting company, we can offer holistic solutions to your problems. While our competitors might focus on purely design, search engine optimization, or site architecture, we analyze all aspects to develop thorough recommendations.
Our consulting services are not limited to websites. We can help increase your company’s productivity by implementing online business applications, such as customer relationship management systems and internal wikis. We also have expertise in implementing email solutions, marketing campaigns, and social media systems.
Ecommerce
The International Data Corporation estimates that by 2012, over 850 million people will be buying and selling things online. The impact on global GDP will be about $13 trillion dollars! How will your business grab a piece of this pie?
To be successful in ecommerce, having a website that has ecommerce abilities will not be enough. Businesses need to deliver a quality shopping experience. Unlike in the real world, it only takes a click for consumers to leave your online shop. You have to give them reasons to stay. Our ecommerce websites are aesthetically pleasing, functional, and intuitive. Users actually enjoy using our websites, which means our clients see more sales and greater profits.
The consumer-side of an ecommerce system is only half of the solution. Administrators need to be able to manage the store without getting another degree. Our systems offer enormous power and control, yet are also easy to use.
Our ecommerce sites are high value and low maintenance. In addition, because we believe your business is unique, all are custom developed to make sure your virtual store is a real success!
Marketing
Even if you have the most amazing, beautiful website in the world, it won’t do your business any good unless customers can find it. That’s where a good marketing plan comes in, to make sure that your website attracts your audience.
A good marketing campaign, like an intelligent investment portfolio, is diversified. We implement search engine optimization, pay-per-click, pay-per-sale, directory listing, social media, and many other methods and venues to attract customers to your website. Using Google Analytics, we track the performance of each method and venue, and adjust accordingly. To increase conversion, we make changes to your website to isolate the most effective design and copywrite.
Training
New technology can help make your business more efficient and increase sales–only if you and your employees know how to use it. Companies pay thousands of dollars every month to update their web presence, when, with a little bit of training, their employees could do the same work for significantly less.
Our systems are designed and developed to be easy to use. However, we do understand that most users will need training to effectively utilize the software. We also understand that people learn differently. Based on your company’s need, we can develop a tailored-made training program that addresses the need of virtually every one of your employees. Such programs may utilize live conferencing, screen casts, forums, and even wikis.
Web Programming
Most people rarely see the codes that run their favorite websites, but it is arguably the most important aspect of the website itself. Web programming serves as the website’s brains and controls how every dynamic action functions. Without it, websites would be nothing more than a collection of static pages.
There are various ways to accomplish certain functionality. However, some ways are better than others. We develop websites using object-oriented PHP and MySQL. This combination is extremely flexible and expandable. In addition, because both technologies are open-source, there are no initial charges or ongoing royalty fees.
We program web sites to be fast and secure, and implement agile programming practices to develop fantastic applications faster. Our programming skills are top-notch, and without a doubt, will serve as a solid foundation for your online business.
Social Media
Social media technologies, like blogs, forums, and wikis, are amazing new platforms that help connect people and businesses. They have both internal and external uses, and when implemented properly, can have amazing returns.
In the old days, websites were basically online brochures. Social media has changed that. Today, websites allow for communication. Forums, for example, allow users to have archived online discussions. How can this be useful for your business? Think of a support forum. These forums utilize user-generated content to power customer support and service, reducing the load on your employees.
Blogs are a popular way to connect with customers, employees, and partners. Though blogs and blogging have become mainstream, many business owners do not know how to effectively use their blog to accomplish their strategic objectives. We can design and develop your blog, train you and your employees on how to effectively use it, and implement technologies to propagate your content.
Social media is not a fad. Indeed, from Facebook to Twitter, it is ubiquitous. Being competitive online will partially depend on how effectively your company utilizes and integrates with social media applications.