Avant-G Clothing was a start-up apparels company primarily selling designer tee-shirts. The company did not have a brick-and-mortar store, and instead wanted to be online exclusive. Avant-G wanted us to create an online presence which not only had a blog, ecommerce capability, and a content management system, but also conveyed the style and artistry of their shirts.
Challenges
- Design and develop a unique brand and graphical user interface that conveys the modern and urban style of the clothing
- Implement an intuitive ecommerce system that makes purchasing products natural
- Incorporate a blog that allows the site’s administrators to easily manage content
Approach
- We worked with Avant-G’s lead designer to develop a very stylish concept for the design of the web site
- We extensively used jQuery, a JavaScript library, to add numerous functional enhancements to the web site
- The web site was built on a highly customized version of WordPress that allowed for ecommerce capability
Results



Testimonial
“As an online fashion start-up, it is extremely important for my company to have an amazing web site. We compared several firms, including several very large ones, and decided on Khanik because of their level of customer service and their creative talent. My partner in the company, the main designer of the shirts, already had a few Photoshop mocks for the design of the web site. When I sent those images to Khanik, I was expecting to get something similar back. However, the team at Khanik made significant changes to the design and explained to us how these changes would help our company be successful. I was amazed. This company wasn’t about getting things done the cheap and easy way; they were about getting things done right. Throughout the whole process, Khanik has consistently impressed me, and I have very happy with the end-result. I will be a repeat customer for other ventures in the future, and will definitely recommend Khanik to any company that wants to have an extremely modern and professional web site.”
Kairi Al-Amin,
Founder and CEO,
Avant-G Clothing

